Client Story

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Name of the Person

brand strategy

Values

Motivation: To encourage and inspire people to see past their situations and
circumstances to understand the life they want is achievable.

Health and Wellness: To be a trustworthy source of information, used to meet people where they are to help achieve the best version of themselves.

Patient Advocate: To champion for patients, by utilizing my passion, enthusiasm and
experiences as an actual patient and professionally trained clinician to provide a
unique and refreshing approach to healthcare.

Why

When I was three-months-old, my mother diagnosed me with Cystic Fibrosis. During
those times, most doctors didn’t believe African Americans could have that disease.

Growing up in Cleveland, Ohio, my childhood was defined by my strive for normalcy
and self-love. And even if my disease has never defined me, it really shaped who I am
and led me to define and reach many of my goals.

Managing to thrive despite my disease, I have always been focused on leveraging my
abilities and expertise to inspire and help those around me achieve the life they
deserve, while actively seeking to support and represent the nutritional, educational,
artistic, and CF community.

Purpose

My purpose is to help people combat and overcome the trials and tribulations of life,
while guiding them to become the best version of themselves. Enabling them to
achieve the life they seek and deserve.

Brand Personality (Internal Use)

If the brand were a person, how would it be?

Friendly, straight-forward, professional.

As the brand is directly related to a person (Personal brand), its personality needs not only to be focused on efficiently reaching the target audience but also to authentically reflect the coach’s personality. Our brand personality communicates support, professionalism and clear wisdom, in order to provide trust since the first contact. Messages are clear and direct, with friendly and inviting tones. We aim to be perceived as a clear and transparent brand, and to communicate our values in every message.

UVP – Unique Value Proposition (What)

What do we exactly do?

I help people combat and overcome the trials and tribulations of life, to ultimately
achievetheir goals and meaningfully define their success.

UVP – Unique Value Proposition (What)

Why choose us?

I´m an advocate who is constantly learning, researching and developing different tools
and techniques to improve communication, mentality, and awareness. I provide
innovative and efficient solutions through specialized coaching sessions, talks,
workshops and high value content (books &articles, written support, clips.)